Information Customization (IC) |
IC1 This online store recommends customized information on jewelry products that you may be interested in based on the website’s best-selling products. |
IC2 This online store recommends customized information on jewelry products that you may be interested in based on the comments of those hot items. |
IC3 This online store recommends customized information on jewelry products that you may be interested in based on the items you searched for and purchased on the website. |
IC4 This online store recommends customized information on complementary jewelry products that are relevant to you. |
Transaction Customization (TC) |
TC1 This online store allows you to review your purchase history in a customized manner. |
TC2 This online store allows you to update your shipping, billing, and payment information conveniently. |
TC3 This online store allows you to check the status of your order conveniently. |
TC4 This online store allows you to save items in a shopping cart for your future return in an easy manner. |
TC5 This online store provides a variety of payment and delivery options. |
TC6 This online store provides satisfactory payment and delivery options. |
Product Customization (PC) |
PC1 This online store allows you to state your preference on the design of a product. |
PC2 This online store allows you to specify your product. |
PC3 This online store helps you better determine your product requirements. |
PC4 This online store actively participates in building the product features that you want. |
PC5 This online store actively aids you in identifying which product attributes that fit your needs. |
Service Customization (SC) |
PT1 This online store serves you in a good way that is unlikely happened in other customers. |
PT2 This online store usually places your request in a high priority. |
PT3 This online store provides you with fast service thatis unlikely happened in other customers. |
PT4 This online store provides you with good treatment thatis unlikely happened in other customers. |
PT5 This online store provides you with special treatment that is unlikely happened in other customers. |
Perceived Value (PV) |
PV1 Compared to alternative websites, this online store fairly charges for similar products/services. |
PV2 Compared to alternative websites, this online store provides more free services. |
PV3 When you compare what you have paid to what you might receive from other competitive website, you think this online store provides you with a good value. |
Satisfaction (SA) |
SA1 You are satisfied with your decision to purchase from this online store. |
SA2 Your choice to purchase from this online store was a wise one. |
SA3 You think you did the right thing in buying from this online store. |